Leading motivations of German tourists to visit Japan 2023

Published by
Alexandru Arba,
Apr 15, 2024

According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2023, for over 94 percent of German tourists, eating Japanese food was one of the main motivations to come to Japan. Japanese cuisine was followed in popularity by nature and scenery sightseeing as well as experiencing Japanese history and culture, which were both mentioned by the majority of respondents.

Most popular activities that motivate tourists from Germany to come to Japan in 2023

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Release date

March 2024

Region

Japan

Survey time period

2023

Number of respondents

690 respondents

Special properties

multiple answers possible

Method of interview

Face-to-face interview

Supplementary notes

The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.

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