In 2019, Sorpole was the leading dairy brand in Chile, with 97 million Consumer Reach Points (CRP), followed by Colun, with 75 million CRP. That same year, the leading food brand in the Latin American country was San Jorge.
Leading dairy brands in Chile in 2019
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 19, 2020). Leading dairy brands in Chile in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading dairy brands in Chile in 2019 (in million Consumer Reach Points)." Chart. May 19, 2020. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/
Kantar Worldpanel. (2020). Leading dairy brands in Chile in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Chile in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 19 May 2020, https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/
Kantar Worldpanel, Leading dairy brands in Chile in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/ (last visited January 06, 2025)
Leading dairy brands in Chile in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 19, 2020. [Online]. Available: https://www.statista.com/statistics/1069086/most-popular-dairy-brands-in-chile-by-reach/
