In 2023, Pil was the leading dairy brand in Bolivia with 122.9 million Consumer Reach Points (CRP). Ranking second was Pilfrut, also by Pil, with 13.6 million CRP, followed by Delizia, with 12.1 million CRP.
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Bolivia in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/
Kantar Worldpanel. "Leading dairy brands in Bolivia in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Bolivia in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Bolivia in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/
Kantar Worldpanel, Leading dairy brands in Bolivia in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/ (last visited December 03, 2024)
Leading dairy brands in Bolivia in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1069069/most-popular-dairy-brands-in-bolivia-by-reach/
