Argentina: most popular dairy brands 2023

Published by P. Navarro Villa, Dec 12, 2024

In 2023, La Serenísima was the most popular dairy brand in Argentina with 198.2 million Consumer Reach Points (CRP). Ranking second was La Paulina, with 53.7 million CRPs, followed by Ilolay with 48.9 million CRP.

Leading dairy brands in Argentina in 2023 (in million Consumer Reach Points)

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Source

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Release date

June 2024

Region

Argentina

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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