In 2019, La Seremísima was the most popular dairy brand in Argentina with 181 million Consumer Reach Points (CRP), followed by Ilolay with 68 million CRP. In that year, the consumption of milk in the South American country was expected to surpass the 11 million metric tons.
Leading dairy brands in Argentina in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading dairy brands in Argentina in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading dairy brands in Argentina in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. (2020). Leading dairy brands in Argentina in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Argentina in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/
Kantar Worldpanel, Leading dairy brands in Argentina in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/ (last visited August 24, 2024)
Leading dairy brands in Argentina in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1069059/most-popular-dairy-brands-in-argentina-by-reach/