Pharmaceutical companies with highest ad expenditure in Poland Q1 2023-Q2 2024

Published by Małgorzata Puzio, Aug 19, 2024

Aflofarm had by far the highest advertising expenditure among pharmaceutical companies in Poland in 2024, with over 511 million zloty spent on advertising. Natur Produkt Zdrovit followed, with an expense of approximately 171 million zloty.

Leading pharmaceutical companies in Poland from 1st quarter 2023 to 2nd quarter 2024, by advertising expenditure (in million zloty)

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Release date

2024

Region

Poland

Survey time period

Q1-Q2 2023 to Q1-Q2 2024

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Overview

8

Radio advertising

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Television and digital advertising

6

Online advertising

4

Social media advertising

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Out-of-home advertising

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Advertising in PolandAdvertising in the NordicsInternet usage in PolandTelevision in PolandPrint media in Poland
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