In 2023 Lala was the leading dairy brand in Mexico with 539.6 million Consumer Reach Points (CRP), followed by Alpura with 313.3 million CRP. That same year, Bimbo —which operates in the bakery industry— was the most chosen food brand in Mexico.
Leading dairy brands in Mexico in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Mexico in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/ (last visited November 17, 2024)
Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
