In 2023 Lala was the leading dairy brand in Mexico with 539.6 million Consumer Reach Points (CRP), followed by Alpura with 313.3 million CRP. That same year, Bimbo —which operates in the bakery industry— was the most chosen food brand in Mexico.
Leading dairy brands in Mexico in 2023
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* According to the source, "the Consumer Reach Points (CRP) indicate the strength of a brand by tracking the number of times each brand is chosen by buyers." The metric is calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 29, 2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points)." Chart. May 29, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Mexico in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 29 May 2024, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/ (last visited July 22, 2024)
Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 29, 2024. [Online]. Available: https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/