In 2023 Lala was the leading dairy brand in Mexico with 539.6 million Consumer Reach Points (CRP), followed by Alpura with 313.3 million CRP. That same year, Bimbo —which operates in the bakery industry— was the most chosen food brand in Mexico.
Leading dairy brands in Mexico in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (June 11, 2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. (2024). Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Dairy Brands in Mexico in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/ (last visited December 18, 2024)
Leading dairy brands in Mexico in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1069032/most-popular-dairy-brands-in-mexico-by-reach/
