In 2022, Familia, owned by Grupo Familia, was the leading home care brand in Ecuador, with 28 million Consumer Reach Points (CRPs), followed by Deja, with 25 million CRPs. When it comes to the whole of Latin America, Sapolio was the most purchased home care brand that year.
Leading home care brands in Ecuador in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading home care brands in Ecuador in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading home care brands in Ecuador in 2022 (in million Consumer Reach Points)." Chart. August 4, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. (2023). Leading home care brands in Ecuador in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Ecuador in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
Kantar Worldpanel, Leading home care brands in Ecuador in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/ (last visited December 21, 2024)
Leading home care brands in Ecuador in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1068889/most-popular-home-care-brands-in-ecuador-by-reach/
