In 2021, Nova was the leading home care brand in Chile, with 30 million Consumer Reach Points (CRP), followed by Confort with 24 million CRP. That same year, the leading health and beauty brand in the South American country was Ballerina, with 37 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Leading home care brands in Chile in 2021
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 31, 2022). Leading home care brands in Chile in 2021 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading home care brands in Chile in 2021 (in million Consumer Reach Points)." Chart. May 31, 2022. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/
Kantar Worldpanel. (2022). Leading home care brands in Chile in 2021 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Chile in 2021 (in Million Consumer Reach Points)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/
Kantar Worldpanel, Leading home care brands in Chile in 2021 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/ (last visited December 19, 2024)
Leading home care brands in Chile in 2021 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1068739/most-popular-home-care-brands-in-chile-by-reach/
