In 2021, Ypê was the leading home care brand in Brazil with 536 million Consumer Reach Points (CRP), followed by Omo with 177 million CRP. In 2019, Ypê was the second most popular FMCG brand in Brazil.
Leading home care brands in Brazil in 2021
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 31, 2022). Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading home care brands in Brazil in 2021 (in million Consumer Reach Points)." Chart. May 31, 2022. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. (2022). Leading home care brands in Brazil in 2021 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Brazil in 2021 (in Million Consumer Reach Points)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel, Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/ (last visited December 18, 2024)
Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
