In 2021, Ypê was the leading home care brand in Brazil with 536 million Consumer Reach Points (CRP), followed by Omo with 177 million CRP. In 2019, Ypê was the second most popular FMCG brand in Brazil.
Leading home care brands in Brazil in 2021
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 31, 2022). Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading home care brands in Brazil in 2021 (in million Consumer Reach Points)." Chart. May 31, 2022. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. (2022). Leading home care brands in Brazil in 2021 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Brazil in 2021 (in Million Consumer Reach Points)." Statista, Statista Inc., 31 May 2022, https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
Kantar Worldpanel, Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/ (last visited November 17, 2024)
Leading home care brands in Brazil in 2021 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 31, 2022. [Online]. Available: https://www.statista.com/statistics/1068726/most-popular-home-care-brands-in-brazil-by-reach/
