In 2022, Ola and Nacional (Copelme) were the leading home care brands in Bolivia, with 12 million Consumer Reach Points (CRPs) each, followed by X5, with 11 million CRPs. That same year, Suavitel was the leading home care brand in Latin America.
Leading home care brands in Bolivia in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 3, 2023). Leading home care brands in Bolivia in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/
Kantar Worldpanel. "Leading home care brands in Bolivia in 2022 (in million Consumer Reach Points)." Chart. August 3, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/
Kantar Worldpanel. (2023). Leading home care brands in Bolivia in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Bolivia in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 3 Aug 2023, https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/
Kantar Worldpanel, Leading home care brands in Bolivia in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/ (last visited December 22, 2024)
Leading home care brands in Bolivia in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 3, 2023. [Online]. Available: https://www.statista.com/statistics/1068716/most-popular-home-care-brands-in-bolivia-by-reach/
