In 2022, Bolívar and Sapolio were the most popular home care brand in Peru, with 60 million Consumer Reach Points (CRPs), each. Other popular home care brands in Peru were Clorox and Marsella. Sapolio was also the most purchased home care brand in latin America that year.
Leading home care brands in Peru in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading home care brands in Peru in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading home care brands in Peru in 2022 (in million Consumer Reach Points)." Chart. August 4, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/
Kantar Worldpanel. (2023). Leading home care brands in Peru in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Home Care Brands in Peru in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/
Kantar Worldpanel, Leading home care brands in Peru in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/ (last visited November 22, 2024)
Leading home care brands in Peru in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1068686/most-popular-home-care-brands-in-peru-by-reach/
