Willingness to pay premium for self-driving cars by age group 2019

On average, drivers younger than 36 years of age would be willing to increase their vehicle budget by 15 percent in order to pay for a self-driving car. This makes them the most willing age cohort interviewed to pay a premium for self-driving cars, although members of the Millennial and Gen Z cohorts typically have smaller budgets for their vehicles compared to drivers who are slightly older. The questionnaire of 5,538 consumers was part of a larger survey conducted by Capgemini Research Institute. On average, consumers would be willing to spend 11.5 percent over and above their current budget for cars for a self-driving car, and one fourth of respondents said they would refuse to pay a premium.