This statistic shows the distribution of online conversations expressing an act or intention to purchase in a supermarket in France between April and June 2017, by type of product. Hygiene and beauty products were mentioned in nearly 30 percent of online conversations. In comparison, less than 10 percent of online conversations expressed the intention of buying electronic products.
Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product
The source adds the following methodological information: "Dans cette étude Brandwatch, à l’aide de notre plateforme de social media intelligence Brandwatch Analytics, nous avons analysé les conversations social media autour de 16 chaînes de distribution alimentaire (GMS) opérant en France entre le 1er avril 2017 et le 14 juin 2017 (à l’exception de la section Aller au delà du verbatim : la reconnaissance d’images) : Aldi, Auchan, Carrefour, Cora, Franprix, Géant Casino, Intermarché, Leader Price, E.Leclerc, Lidl, Magasins U, Monoprix, Netto, Picard Surgelés, Simply Market et Supermarchés Casino. Via la fonction Rules , qui utilise des opérateurs booléens, nous avons segmenté les mentions obtenues en différentes catégories et thématiques."
The source gives no information on missing percentage points to reach 100 percent.
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Brandwatch. (September 28, 2017). Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/
Brandwatch. "Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product ." Chart. September 28, 2017. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/
Brandwatch. (2017). Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product . Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/
Brandwatch. "Distribution of Online Conversations Expressing An Act or An Intention to Buy a Product in France between April and June 2017, by Type of Product ." Statista, Statista Inc., 28 Sep 2017, https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/
Brandwatch, Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product Statista, https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/ (last visited December 19, 2024)
Distribution of online conversations expressing an act or an intention to buy a product in France between April and June 2017, by type of product [Graph], Brandwatch, September 28, 2017. [Online]. Available: https://www.statista.com/statistics/1068548/conversations-online-supermarkets-intention-to-purchase-type-of-product-france/
