In 2022, Colgate was by far the most popular health and beauty brand in Mexico, with 142 million Consumer Reach Points (CRPs). Palmolive ranked second on the list that year, with nearly half of that score. Colgate-Palmolive is a U.S. American company operating worldwide, with Latin America contributing to the largest share of its revenue.
Leading health and beauty brands in Mexico in 2022
(in million Consumer Reach Points)
*Consumer reach points are a metric used to measure which brands shoppers are choosing to buy and why. It is calculated by looking at three main indicators:
1. Population: the number of households in a country.
2. Penetration: the share of households buying a brand.
3. Consumer choice: the number of interactions with a brand across categories in a year.
You can find detailed information about the report's methodology here.
**The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (August 4, 2023). Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points)." Chart. August 4, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/
Kantar Worldpanel. (2023). Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/
Kantar Worldpanel. "Leading Health and Beauty Brands in Mexico in 2022 (in Million Consumer Reach Points)." Statista, Statista Inc., 4 Aug 2023, https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/
Kantar Worldpanel, Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/ (last visited December 23, 2024)
Leading health and beauty brands in Mexico in 2022 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, August 4, 2023. [Online]. Available: https://www.statista.com/statistics/1068487/most-popular-health-beauty-brands-in-mexico-by-reach/