Doña Gusta was the leading food brand in Peru in 2023, with 121.8 million Consumer Reach Points (CRP). San Jorge ranked second, with 88.5 million CRP, followed by Ajinomoto, with 73.7 million CRP. That same year, Inca Kola was the leading beverage brand in the South American country.
Leading food brands in Peru in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading food brands in Peru in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading food brands in Peru in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/
Kantar Worldpanel. (2024). Leading food brands in Peru in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/
Kantar Worldpanel. "Leading Food Brands in Peru in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/
Kantar Worldpanel, Leading food brands in Peru in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/ (last visited November 21, 2024)
Leading food brands in Peru in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1068447/most-popular-food-brands-in-peru-by-reach/
