In 2019, San Jorge was the leading food brand in Chile, with 58 million Consumer Reach Points (CRP), followed by Costa, with 55 million CRP. That same year, Coca-Cola was the leading beverage brand in the South American country with 117 million CRP.
Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Leading food brands in Chile in 2019
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 19, 2020). Leading food brands in Chile in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading food brands in Chile in 2019 (in million Consumer Reach Points)." Chart. May 19, 2020. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/
Kantar Worldpanel. (2020). Leading food brands in Chile in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/
Kantar Worldpanel. "Leading Food Brands in Chile in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 19 May 2020, https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/
Kantar Worldpanel, Leading food brands in Chile in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/ (last visited November 17, 2024)
Leading food brands in Chile in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 19, 2020. [Online]. Available: https://www.statista.com/statistics/1068422/most-popular-food-brands-in-chile-by-reach/
