Mexico: most chosen food brands 2023

Published by P. Navarro Villa, Sep 13, 2024

In 2023, Bimbo was the leading food brand in Mexico with over 465 million Consumer Reach Points (CRP), followed by La Moderna, with 225 million CRP. Grupo Bimbo is the largest food company in the North American country, based on revenue.

Leading food brands in Mexico in 2023 (in million Consumer Reach Points)

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Sources

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Release date

2024

Region

Mexico

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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