Black Friday shopping plans among consumers in Sweden 2019, by product category
planning to buysomething on Black Friday. 22 percent had planned to buy an item they had been in need of, and 13 percent wanted to get Christmas gifts. Roughly one third of the respondents were not interested in Black Friday shopping.
One of two Swedish online shoppers planned on buying home electronics on Black Friday in 2019. The second most popular product category to purchase was fashion items, such as clothing and footwear, followed by books and media. The product category which ranked last, according to the survey conducted that year among Swedes, was car, boat and motorcycle accessories. One year before, in 2018, roughly one thousand Swedes were asked whether they were