Black Friday shopping plans among consumers in Sweden 2019, by product category

Which items do you think you will purchase online this Black Friday?

CharacteristicShare of respondents
Home electronics 55%
Clothing & footwear 44%
Books/Media 35%
Goods for children/ toys 20%
Beauty & healthcare products 20%
Sport & recreation 18%
Consumables 6%
Car, boat and motorbike accessories 3%
Created with Highcharts 7.2.2Share of respondents55%55%44%44%35%35%20%20%20%20%18%18%6%6%3%3%Home electronicsClothing & footwearBooks/MediaGoods for children/ toysBeauty & healthcare productsSport & recreationConsumablesCar, boat and motorbike accessories
0%5%10%15%20%25%30%35%40%45%50%55%60%65%
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Sources

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Release date

November 2019

Region

Sweden

Survey time period

Q3 2019

Number of respondents

7,391 respondents

Age group

18-79 years old

Special properties

Respondents who are planning to purchase items online during Black Friday

Method of interview

Online panel

Supplementary notes

This question was phrased by the source as follows: "Vad planerar du att handla under Black Friday den 29 november?"

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