Brand and designer social media accounts were frequently used by the majority of millennials as an information source on luxury products in Russia, as survey findings by McKinsey revealed. As for generation X representatives, online store and brand and designer social media accounts were approached by one half of luxury shoppers in this age category.
Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group." Chart. June 30, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Social Media Channels Used for Obtaining Information on Luxury in Russia as of March 2018*, by Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group Statista, https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited November 23, 2024)
Social media channels used for obtaining information on luxury in Russia as of March 2018*, by age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068164/social-media-sources-used-for-obtaining-information-on-luxury-by-age-russia/
