Online stores were the major information source for luxury products for both generational groups under consideration in Russia, according to the survey conducted by McKinsey in 2018. Furthermore, nearly a half of participants revealed that brand and designer websites served as their information channel for such purposes.
Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group
Characteristic
Millennials
Generation X
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group." Chart. June 30, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Share of Consumers Using Websites for Obtaining Information on Luxury Products in Russia as of March 2018*, by Type of Website and Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group Statista, https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited July 22, 2024)
Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/