Online stores were the major information source for luxury products for both generational groups under consideration in Russia, according to the survey conducted by McKinsey in 2018. Furthermore, nearly a half of participants revealed that brand and designer websites served as their information channel for such purposes.
Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group
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McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, und Double Data, und Farfetch. "Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group." Chart. June 30, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, Double Data, Farfetch. (2018). Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company, and Double Data, and Farfetch. "Share of Consumers Using Websites for Obtaining Information on Luxury Products in Russia as of March 2018*, by Type of Website and Age Group." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
McKinsey & Company & Double Data & Farfetch, Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group Statista, https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/ (last visited December 21, 2024)
Share of consumers using websites for obtaining information on luxury products in Russia as of March 2018*, by type of website and age group [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1068137/website-used-for-obtaining-information-on-luxury-by-age-russia/
