In 2017, around 82 percent of the sales of bread and cakes in China went to consumers who were born in the 1980s and 90s. For young Chinese consumers, bread is a popular choice for breakfast or afternoon snack, however, per capita consumption of bread and other baked goods remains relatively low in China.
Distribution of bread and cake consumers in China in 2017, by generation
Characteristic
Share of consumers
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Daxue Consulting. (August 19, 2019). Distribution of bread and cake consumers in China in 2017, by generation [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/
Daxue Consulting. "Distribution of bread and cake consumers in China in 2017, by generation." Chart. August 19, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/
Daxue Consulting. (2019). Distribution of bread and cake consumers in China in 2017, by generation. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/
Daxue Consulting. "Distribution of Bread and Cake Consumers in China in 2017, by Generation." Statista, Statista Inc., 19 Aug 2019, https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/
Daxue Consulting, Distribution of bread and cake consumers in China in 2017, by generation Statista, https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/ (last visited August 25, 2024)
Distribution of bread and cake consumers in China in 2017, by generation [Graph], Daxue Consulting, August 19, 2019. [Online]. Available: https://www.statista.com/statistics/1068004/china-share-of-bread-and-cake-consumers-by-age/