Millennials' online shopping habits in Italy 2018, by product type

Published by
D. Tighe,
Feb 22, 2024
As of 2018, millennials' shopping habits towards groceries moved towards online shopping. Indeed, millennials were found to use internet as a purchase destination for buying packaged food (eight percent), as well as personal and beauty care products (nine percent). By contrast, only one percent declared to buy fresh and frozen products online.

Millennials' online shopping habits in Italy as of 2018, by product type

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Release date

October 2018

Region

Italy

Survey time period

2018

Number of respondents

507 respondents

Age group

25-34 years

Method of interview

Online interview

Supplementary notes

This question was phrased by the source as follows: "Where do you currently buy each products for your grocery shopping?"

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Overview

5

Segments

5

Consumption

8

Online stores and apps

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Leading grocers profile

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