Inca Kola was the leading beverage brand in Peru in 2019, with 94 million Consumer Reach Points (CRP), followed by Nescafé, with 74 million CRP respectively. That same year, Coca-Cola was the leading beverage brand in the whole Latin American region.
Leading beverage brands in Peru in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading beverage brands in Peru in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved July 04, 2024, from https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. "Leading beverage brands in Peru in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed July 04, 2024. https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. (2020). Leading beverage brands in Peru in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: July 04, 2024. https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Peru in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel, Leading beverage brands in Peru in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/ (last visited July 04, 2024)
Leading beverage brands in Peru in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/