Inca Kola was the leading beverage brand in Peru in 2023, with 77.6 million Consumer Reach Points (CRP). Coca-Cola ranked second, with 75.7 million CRP, followed by Cielo, with 54.2 million CRP. That same year, Coca-Cola was the leading beverage brand in the whole Latin American region.
Leading beverage brands in Peru in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Peru in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. "Leading beverage brands in Peru in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Peru in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Peru in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
Kantar Worldpanel, Leading beverage brands in Peru in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/ (last visited December 22, 2024)
Leading beverage brands in Peru in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067898/most-popular-beverage-brands-peru-by-reach/
