Coca-Cola was the most chosen beverage brand in Colombia in 2023, with 87.6 million Consumer Reach Points (CRP) in the ranking. Ranking second was Pony Malta, with 36.2 million CRPs, followed by Sello Rojo, with 33.2 million CRPs.
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Colombia in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/
Kantar Worldpanel. "Leading beverage brands in Colombia in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Colombia in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Colombia in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/
Kantar Worldpanel, Leading beverage brands in Colombia in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/ (last visited November 23, 2024)
Leading beverage brands in Colombia in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067874/most-popular-beverage-brands-colombia-by-reach/
