In 2019, Coca Cola was the leading beverage brand in Brazil with 507 million Consumer Reach Points (CRP), followed by Tang, with 245 million CRP. In that year, Coca-Cola Company's gross income generated in Latin America amounted to more than two billion U.S. dollars.
Leading beverage brands in Brazil in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading beverage brands in Brazil in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/
Kantar Worldpanel. "Leading beverage brands in Brazil in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/
Kantar Worldpanel. (2020). Leading beverage brands in Brazil in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Brazil in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/
Kantar Worldpanel, Leading beverage brands in Brazil in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/ (last visited December 22, 2024)
Leading beverage brands in Brazil in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1067846/most-popular-beverage-brands-brazil-by-reach/
