Bolivia: most popular beverage brands 2023

Published by P. Navarro Villa, Sep 13, 2024

In 2023, Coca-Cola was the leading beverages brand in Bolivia with 79.5 million Consumer Reach Points (CRP). Ranking second was Fanta, with 16.5 million CRP, followed by Pura Vida, with 11.9 million CRP.

That same year, Coca-Cola was also the second most popular FMCG brand in the South American country.

Leading beverage brands in Bolivia in 2023 (in million Consumer Reach Points)

CharacteristicConsumer Reach Points in millions
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Showing entries 1 to 10 (10 entries in total)
Statistic: Leading beverage brands in Bolivia in 2023 (in million Consumer Reach Points)

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Source

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Release date

June 2024

Region

Bolivia

Survey time period

2023

Number of respondents

42,800 brands worldwide

Supplementary notes

The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year). 

The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.

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