In 2023, Coca-Cola was the leading beverages brand in Argentina, with 260.3 million Consumer Reach Points (CRP). Ranking second was Manaos, with 74.6 million CRPs, followed by Baggio, wtih 70.2 million CRPs.
Leading beverage brands in Argentina in 2023
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).Â
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar Worldpanel. (June 11, 2024). Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. "Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. (2024). Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel. "Leading Beverage Brands in Argentina in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
Kantar Worldpanel, Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/ (last visited November 22, 2024)
Leading beverage brands in Argentina in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067830/most-popular-beverages-brands-argentina-by-reach/
