Festive season gift inspiration channels in Italy 2018

Published by
D. Tighe,
Jan 4, 2021
In 2018, holiday shoppers in Italy utilized in store sources the most when it came to finding inspiration and making discoveries for Christmas gifts, according to the results of a consumer survey. Online was another significant source for inspiration for 65 percent of those surveyed in the study. TV was also a relevant source for discovery, as nearly one-fifth of respondents expressed.

Main discovery or inspiration channels of gift shoppers during the festive season in Italy in 2018

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Sources

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Release date

November 2019

Region

Italy

Survey time period

2018

Number of respondents

1,501 Respondents*

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

* Respondents answered yes to "will you be or have you been shopping during the 2018 Christmas season, whether it is for you or someone else?"

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Coronavirus (COVID-19): impact on holiday shopping in the U.S.U.S. Christmas season shoppingHoliday season e-commerce in the United StatesCoronavirus (COVID-19): impact on the retail landscape in the U.S.Coronavirus: impact on the retail industry worldwide
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