In 2019, Maggi was the leading fast moving consumer goods (FMCG) brand in Ecuador with 98 million Consumer Reach Points (CRP), followed by Coca-Cola with 88 million CRP. That same year, Deja was the leading home care brand in the Latin American country.
Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019
(in million Consumer Reach Points)
The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (June 11, 2024). Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points)." Chart. June 11, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. (2024). Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Ecuador in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 11 Jun 2024, https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/ (last visited December 22, 2024)
Leading fast moving consumer goods (FMCG) brands in Ecuador in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, June 11, 2024. [Online]. Available: https://www.statista.com/statistics/1067808/most-popular-fmcg-brands-ecuador-by-reach/
