According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2023 in Japan, 96 percent of Chinese tourists ate Japanese food during their trip, making it the most common activity among visitors from China. Japanese cuisine was followed in popularity by shopping-related activities.
Leading activities among tourists from China visiting Japan in 2023
Characteristic
Share of respondents
Eat Japanese food
96%
Shopping
88.1%
Walking in shopping districts
79.9%
Nature/scenery sightseeing
73.7%
Drink Japanese alcoholic beverages
33.3%
Galleries/museums
33.3%
Theme parks
30.7%
Bathe in a hot spring
26.1%
Experience Japanese history/culture
23.8%
Stay in a Japanese-style inn
22.3%
Experience Japanese everyday life
20.3%
Enjoy Japanese pop culture (fashions, animations, etc.)
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MLIT (Japan). (March 29, 2024). Leading activities among tourists from China visiting Japan in 2023 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/
MLIT (Japan). "Leading activities among tourists from China visiting Japan in 2023." Chart. March 29, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/
MLIT (Japan). (2024). Leading activities among tourists from China visiting Japan in 2023. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/
MLIT (Japan). "Leading Activities among Tourists from China Visiting Japan in 2023." Statista, Statista Inc., 29 Mar 2024, https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/
MLIT (Japan), Leading activities among tourists from China visiting Japan in 2023 Statista, https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/ (last visited December 19, 2024)
Leading activities among tourists from China visiting Japan in 2023 [Graph], MLIT (Japan), March 29, 2024. [Online]. Available: https://www.statista.com/statistics/1067642/japan-most-popular-activities-chinese-tourists/
