Leading motivations of Chinese tourists to visit Japan 2023

Published by
Alexandru Arba,
Apr 15, 2024

According to a survey conducted in the departure lobbies of Japanese airports and seaports throughout 2023, for nearly 76 percent of Chinese tourists, eating Japanese food as well as shopping were some main motivations to come to Japan. Walking in the shopping districts followed with over 67 percent of respondents.

Most popular activities that motivated tourists from China to come to Japan in 2023

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Release date

March 2024

Region

Japan

Survey time period

2023

Number of respondents

1,586 respondents

Special properties

multiple answers possible

Method of interview

Face-to-face interview

Supplementary notes

The annual data is compiled from the monthly surveys conducted by the Japan Tourism Agency and its contractor.

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