Direct revenues from minor running competitions in China 2017-2020
In 2018, the direct revenues form minor running sport events in China amounted to approximately 1.03 billion yuan. Direct revenues include revenue from registration fees, ticket sales, and sponsoring. The term minor running event refers to road running sport events with less than 800 participants (including marathons) and cross-country running events with less than 300 participants. Total revenues from minor running sport events were lower than that from major running sport events, but were growing at a much greater pace in recent years.