Direct revenues from major running competitions in China 2017-2020
In 2018, the direct revenues form major running sport events in China amounted to approximately 3.57 billion yuan. Direct revenues include revenue from registration fees, ticket sales, and sponsoring. The term major running sport event refers to all road running sport events with more than 800 participants (including marathons) and all cross-country running events with more than 300 participants certified by the Chinese Athletics Association.