In 2019, Coca-Cola was the leading fast moving consumer goods (FMCG) brand in Chile with117 million Consumer Reach Points (CRP), followed by Soprole with 105 million CRP. Coca-Cola's gross income generated in Latin America amounted to 2.38 billion U.S. dollars in 2019.
Leading fast moving consumer goods (FMCG) brands in Chile in 2019
(in million Consumer Reach Points)
Characteristic
CRP in millions
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* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 20, 2020). Leading fast moving consumer goods (FMCG) brands in Chile in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Chile in 2019 (in million Consumer Reach Points)." Chart. May 20, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Chile in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Chile in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 20 May 2020, https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Chile in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/ (last visited August 25, 2024)
Leading fast moving consumer goods (FMCG) brands in Chile in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 20, 2020. [Online]. Available: https://www.statista.com/statistics/1067495/most-popular-fmcg-brands-chile-by-reach/