In 2019, Coca-Cola was the leading fast moving consumer goods (FMCG) brand in Brazil with over 500 million Consumer Reach Points (CRP), followed by Ypê with 492 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers.
Coca-Cola's gross income generated in Latin America amounted to 2.38 billion U.S. dollars in 2019.
Leading fast moving consumer goods (FMCG) brands in Brazil in 2019
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (May 27, 2020). Leading fast moving consumer goods (FMCG) brands in Brazil in 2019 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Brazil in 2019 (in million Consumer Reach Points)." Chart. May 27, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. (2020). Leading fast moving consumer goods (FMCG) brands in Brazil in 2019 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Brazil in 2019 (in Million Consumer Reach Points)." Statista, Statista Inc., 27 May 2020, https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Brazil in 2019 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/ (last visited November 03, 2024)
Leading fast moving consumer goods (FMCG) brands in Brazil in 2019 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, May 27, 2020. [Online]. Available: https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
