In 2023, Coca-Cola was the leading fast moving consumer goods (FMCG) brand in Brazil with over 609 million Consumer Reach Points (CRP), followed by Ypê with 589 million CRP. Consumer Reach Points are a metric to calculate how much interaction a brand has with its consumers. Coca-Cola's gross income generated in Latin America amounted to 2.38 billion U.S. dollars in 2019.
Leading fast moving consumer goods (FMCG) brands in Brazil in 2023
(in million Consumer Reach Points)
* The Consumer Reach Points (CRP) of each brand are calculated by multiplying the population (number of households in a country), penetration (percentage of households buying the brand), and consumer choice (number of interactions with the brand across categories in a year).
** The Ranking was made by Kantar in collaboration with GfK in several European countries, Information Resources Incorporated (IRI) in the U.S., Intage in Japan, and CTR in China.
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Kantar Worldpanel. (November 14, 2024). Leading fast moving consumer goods (FMCG) brands in Brazil in 2023 (in million Consumer Reach Points) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading fast moving consumer goods (FMCG) brands in Brazil in 2023 (in million Consumer Reach Points)." Chart. November 14, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. (2024). Leading fast moving consumer goods (FMCG) brands in Brazil in 2023 (in million Consumer Reach Points). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel. "Leading Fast Moving Consumer Goods (Fmcg) Brands in Brazil in 2023 (in Million Consumer Reach Points)." Statista, Statista Inc., 14 Nov 2024, https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
Kantar Worldpanel, Leading fast moving consumer goods (FMCG) brands in Brazil in 2023 (in million Consumer Reach Points) Statista, https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/ (last visited November 21, 2024)
Leading fast moving consumer goods (FMCG) brands in Brazil in 2023 (in million Consumer Reach Points) [Graph], Kantar Worldpanel, November 14, 2024. [Online]. Available: https://www.statista.com/statistics/1067484/most-popular-fmcg-brands-brazil-by-reach/
