Reasons for buying Christmas presents online in Germany in 2022

Published by
Kasia Davies,
Jan 24, 2024
In 2022, around 62 percent of consumers in Germany shopped online to both avoid crowds in stores and because shopping online allowed for a better price comparison. Another factor, for 34 percent of respondents, was that they could not find the products they wanted in stores nearby.

Why do you buy Christmas gifts online?

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Release date

December 2022

Region

Germany

Survey time period

2022

Number of respondents

1,005 respondents

Age group

16 years and older

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Overview

8

United Kingdom

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Germany

6

France

7

Spain & Italy

5

Nordics

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