Every year the German Christmas trade makes up a portion of sales in various retail industries. In 2022, the total share of Christmas sales in German retail was 19 percent. Meanwhile, when broken down by industry, the highest shares were visible among toys, books, watches and jewelry. Anything can become a present.
It’s all around
Online shopping obviously extends to buying Christmas gifts as well. Revenue from online Christmas season retail sales in Germany has only been growing in recent years. Germany also imports plenty of Christmas products, especially Christmas tree decorations. Among the leading supplying countries for the latter, China was Germany’s principal import partner, as well as the Netherlands in Europe. The most imported Christmas products were fresh Christmas trees.
Present budget
In Europe the amount of money spent on retail at Christmas varies by country. On average, in the UK consumers spent the most on Christmas presents, followed by Germany and France.
Share of Christmas trade in annual sales in selected retail industries in Germany in 2021
Characteristic
Sales share
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The share of sales considered in this statistic relates to the months of November and December. Figures from previous years are based on earlier source information.
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HDE. (November 13, 2023). Share of Christmas trade in annual sales in selected retail industries in Germany in 2021 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. "Share of Christmas trade in annual sales in selected retail industries in Germany in 2021." Chart. November 13, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. (2023). Share of Christmas trade in annual sales in selected retail industries in Germany in 2021. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE. "Share of Christmas Trade in Annual Sales in Selected Retail Industries in Germany in 2021." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/
HDE, Share of Christmas trade in annual sales in selected retail industries in Germany in 2021 Statista, https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/ (last visited August 25, 2024)
Share of Christmas trade in annual sales in selected retail industries in Germany in 2021 [Graph], HDE, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1067444/christmas-trade-share-retail-sales-germany/