Brazil: soft drink brands penetration rate 2018

Published by
T. Ozbun,
Jun 24, 2022
In 2018, Recofarma Ind. do Amazonas Ltda. (Coca-Cola Brasil) was the company with the highest brand penetration in the soft drink segment in Brazil. Over 91 percent of Brazilian households purchased soft drinks of brands marketed by this company. Cia. de Bebidas das Américas (AmBev), which commercializes brands such as Guaraná Antarctica, Pepsi and Mountain Dew, ranked second, with a share of 73.6 percent.

Soft drink companies with the highest brand penetration rate in Brazil in 2018

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Release date

October 2019

Region

Brazil

Survey time period

2018

Supplementary notes

Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households.
Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).

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