In 2018, Nestlé Brasil Ltda. was the company with the highest brand penetration in the ice cream segment in Brazil. More than 21 percent of households in the country purchased ice creams of this company's brand. Unilever Brasil Ltda., which markets ice cream of brands Kibon and Ben&Jerry ranked second, with a share of 20.2 percent.
Ice cream companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Ice cream companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 20, 2024, from https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ice cream companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 20, 2024. https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Ice cream companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 20, 2024. https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Ice Cream Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Ice cream companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/ (last visited December 20, 2024)
Ice cream companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1067232/ice-cream-companies-penetration-rate-brazil/
