According to a survey on Indonesian consumers in 2018, the majority of consumers across all income groups chose to purchase local cosmetics and beauty products. Even so, it was noted in the survey that Korean cosmetics and beauty products were increasing in popularity among Indonesia consumers.
Preferred types of cosmetic products in Indonesia in 2018, by income group
Household income in million Indonesian rupiah
Japanese
Korean
Western
Local
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Note: 1,000 Indonesian rupiah is equal to approximately 0.07 U.S. dollars and 0.064 euros (as of November 2019).
Breakdown of respondents by income levels: <1 million rupiah- 38%
1-2 million rupiah - 32%
2-3 million rupiah - 14%
3-5 million rupiah - 10%
5-7.5 million rupiah - 4%
7.5-10 million rupiah -1%
>10 million rupiah - 1%.
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Deloitte. (September 15, 2019). Preferred types of cosmetic products in Indonesia in 2018, by income group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/
Deloitte. "Preferred types of cosmetic products in Indonesia in 2018, by income group." Chart. September 15, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/
Deloitte. (2019). Preferred types of cosmetic products in Indonesia in 2018, by income group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/
Deloitte. "Preferred Types of Cosmetic Products in Indonesia in 2018, by Income Group." Statista, Statista Inc., 15 Sep 2019, https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/
Deloitte, Preferred types of cosmetic products in Indonesia in 2018, by income group Statista, https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/ (last visited July 22, 2024)
Preferred types of cosmetic products in Indonesia in 2018, by income group [Graph], Deloitte, September 15, 2019. [Online]. Available: https://www.statista.com/statistics/1067175/indonesia-preferred-types-of-cosmetic-products-by-income-group/
