According to a survey on Indonesian consumers in 2018, 55 percent of respondents stated that they would be willing to purchase goods of a better quality or at higher prices in the future. However, the same survey also showed that only 15 percent of consumers would be willing to pay a higher price when purchasing a type of product again.
Price and quality considerations for future product purchase in Indonesia in 2018
Breakdown of respondents by city:
Jakarta - 40%
Bandung - 15%
Surabaya - 15%
Medan - 15%
Makassar - 15%
Breakdown of respondents by income levels: <1 million rupiah- 38%
1-2 million rupiah - 32%
2-3 million rupiah - 14%
3-5 million rupiah - 10%
5-7.5 million rupiah - 4%
7.5-10 million rupiah -1%
>10 million rupiah - 1%.
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Deloitte. (September 15, 2019). Price and quality considerations for future product purchase in Indonesia in 2018 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/
Deloitte. "Price and quality considerations for future product purchase in Indonesia in 2018." Chart. September 15, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/
Deloitte. (2019). Price and quality considerations for future product purchase in Indonesia in 2018. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/
Deloitte. "Price and Quality Considerations for Future Product Purchase in Indonesia in 2018." Statista, Statista Inc., 15 Sep 2019, https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/
Deloitte, Price and quality considerations for future product purchase in Indonesia in 2018 Statista, https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/ (last visited December 03, 2024)
Price and quality considerations for future product purchase in Indonesia in 2018 [Graph], Deloitte, September 15, 2019. [Online]. Available: https://www.statista.com/statistics/1067158/indonesia-price-and-quality-considerations-future-product-purchase/
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