According to a survey on Indonesian consumers in 2019, 56 percent of respondents stated that they would want to pay the same price as they did when purchasing a type of product again. According to the same survey, however, more than half of the consumers surveyed would not be willing to change their expenditure patterns in the future.
Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019
Characteristic
Share of respondents
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Breakdown of respondents by city:
Jakarta - 33%
Bandung - 17%
Surabaya - 16%
Medan - 17%
Makassar - 17%
Breakdown of respondents by income levels: <1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.
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Deloitte. (January 15, 2020). Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. "Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019." Chart. January 15, 2020. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. (2020). Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. "Share of Consumers Willing to Pay The following Prices When Considering Purchasing Another Product in Indonesia in 2019." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte, Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 Statista, https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/ (last visited July 05, 2024)
Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/