According to a survey on Indonesian consumers in 2019, 56 percent of respondents stated that they would want to pay the same price as they did when purchasing a type of product again. According to the same survey, however, more than half of the consumers surveyed would not be willing to change their expenditure patterns in the future.
Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019
Breakdown of respondents by city:
Jakarta - 33%
Bandung - 17%
Surabaya - 16%
Medan - 17%
Makassar - 17%
Breakdown of respondents by income levels: <1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.
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Deloitte. (January 15, 2020). Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. "Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019." Chart. January 15, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. (2020). Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte. "Share of Consumers Willing to Pay The following Prices When Considering Purchasing Another Product in Indonesia in 2019." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
Deloitte, Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 Statista, https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/ (last visited December 21, 2024)
Share of consumers willing to pay the following prices when considering purchasing another product in Indonesia in 2019 [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067150/indonesia-price-choices-when-considering-another-product-purchase/
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