Brand preferences for major household appliances in Indonesia 2019, by city

Published by Hanadian Nurhayati-Wolff, Feb 4, 2022
According to a survey on consumer behavior in Indonesia in 2019, 66 percent of consumers in the city of Makassar preferred local-made major household appliances. Across the all cities, consumers overwhelmingly preferred local products, except for audio and video electronics, household appliances, and digital devices.

Brand preferences for major household appliances in Indonesia in 2019, by city*

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Release date

January 2020

Region

Indonesia

Survey time period

2019

Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

*Breakdown of respondents by city:
Jakarta - 33%
Bandung - 17%
Surabaya - 16%
Medan - 17%
Makassar - 17%



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