According to a survey on Indonesian consumers in 2019, households earning of more than ten million Indonesian rupiah overwhelmingly preferred local-made small household appliances. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.
Brand preferences for small household appliances in Indonesia in 2019, by income group
Household income in million Indonesian rupiah
Local brands
Foreign brands
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1,000 Indonesian rupiah is equal to approximately 0.068 U.S. dollars and 0.058 euros (as of October 2020).
Breakdown of respondents by income levels: <1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.
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Deloitte. (January 15, 2020). Brand preferences for small household appliances in Indonesia in 2019, by income group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. "Brand preferences for small household appliances in Indonesia in 2019, by income group." Chart. January 15, 2020. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. (2020). Brand preferences for small household appliances in Indonesia in 2019, by income group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte. "Brand Preferences for Small Household Appliances in Indonesia in 2019, by Income Group." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/
Deloitte, Brand preferences for small household appliances in Indonesia in 2019, by income group Statista, https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/ (last visited August 24, 2024)
Brand preferences for small household appliances in Indonesia in 2019, by income group [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067092/indonesia-brand-preferences-small-household-appliances-by-income-group/