According to a survey on Indonesian consumers in 2019, households earning between 7.5 to ten million Indonesian rupiah overwhelmingly preferred foreign-made major household appliances. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.
Brand preferences for major household appliances in Indonesia in 2019, by income group
1,000 Indonesian rupiah is equal to approximately 0.068 U.S. dollars and 0.058 euros (as of October 2020).
Breakdown of respondents by income levels: <1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.
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Deloitte. (January 15, 2020). Brand preferences for major household appliances in Indonesia in 2019, by income group [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/
Deloitte. "Brand preferences for major household appliances in Indonesia in 2019, by income group." Chart. January 15, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/
Deloitte. (2020). Brand preferences for major household appliances in Indonesia in 2019, by income group. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/
Deloitte. "Brand Preferences for Major Household Appliances in Indonesia in 2019, by Income Group." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/
Deloitte, Brand preferences for major household appliances in Indonesia in 2019, by income group Statista, https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/ (last visited December 22, 2024)
Brand preferences for major household appliances in Indonesia in 2019, by income group [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067084/indonesia-brand-preferences-major-household-appliances-by-income-group/
