Brand preferences for audio video electronic products Indonesia 2019, by income group

Published by Hanadian Nurhayati-Wolff, Feb 4, 2022
According to a survey on Indonesian consumers in 2019, households earning between 7.5 to ten million rupiah preferred foreign brands of audio and video electronic products. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.

Brand preferences for audio and video electronic products Indonesia in 2019, by income group

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Release date

January 2020

Region

Indonesia

Survey time period

2019

Age group

15-64 years

Special properties

1,500 households

Method of interview

Face-to-face interview

Supplementary notes

1,000 Indonesian rupiah is equal to approximately 0.068 U.S. dollars and 0.058 euros (as of October 2020).

Breakdown of respondents by income levels:
<1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.

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Overview

5

Key figures

5

Smartphones

5

PCs, laptops, tablets

8

Other product categories

6

Consumer behavior

5

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Consumer electronics e-commerce in the U.S.E-commerce in the United StatesConsumer electronicsConsumer electronics e-commerceBig ticket e-commerce
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