According to a survey on Indonesian consumers in 2019, households earning between 7.5 to ten million rupiah preferred foreign brands of audio and video electronic products. According to the same survey, an increase in monthly income correlates with an increased preference for foreign products, especially for alcoholic beverages, clothing and footwear, and cosmetics and beauty care products.
Brand preferences for audio and video electronic products Indonesia in 2019, by income group
1,000 Indonesian rupiah is equal to approximately 0.068 U.S. dollars and 0.058 euros (as of October 2020).
Breakdown of respondents by income levels: <1 million rupiah- 6%
1-2 million rupiah - 19%
2-3 million rupiah - 25%
3-5 million rupiah - 31%
5-7.5 million rupiah - 8%
7.5-10 million rupiah - 6%
>10 million rupiah - 5%.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 15, 2020). Brand preferences for audio and video electronic products Indonesia in 2019, by income group [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/
Deloitte. "Brand preferences for audio and video electronic products Indonesia in 2019, by income group." Chart. January 15, 2020. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/
Deloitte. (2020). Brand preferences for audio and video electronic products Indonesia in 2019, by income group. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/
Deloitte. "Brand Preferences for Audio and Video Electronic Products Indonesia in 2019, by Income Group." Statista, Statista Inc., 15 Jan 2020, https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/
Deloitte, Brand preferences for audio and video electronic products Indonesia in 2019, by income group Statista, https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/ (last visited November 24, 2024)
Brand preferences for audio and video electronic products Indonesia in 2019, by income group [Graph], Deloitte, January 15, 2020. [Online]. Available: https://www.statista.com/statistics/1067009/indonesia-brand-preferences-audio-video-electronic-products-by-income-group/