The highest share of online advertising expenditure in Poland in 2022 was allocated to SEM ads (30.2 percent). Over two percent of the cost was spent on native advertising.
Online advertisement expenditure in Poland in 2022, by type of advertisement
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IAB Polska. (September 5, 2023). Online advertisement expenditure in Poland in 2022, by type of advertisement [Graph]. In Statista. Retrieved January 03, 2025, from https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online advertisement expenditure in Poland in 2022, by type of advertisement." Chart. September 5, 2023. Statista. Accessed January 03, 2025. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. (2023). Online advertisement expenditure in Poland in 2022, by type of advertisement. Statista. Statista Inc.. Accessed: January 03, 2025. https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska. "Online Advertisement Expenditure in Poland in 2022, by Type of Advertisement." Statista, Statista Inc., 5 Sep 2023, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/
IAB Polska, Online advertisement expenditure in Poland in 2022, by type of advertisement Statista, https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/ (last visited January 03, 2025)
Online advertisement expenditure in Poland in 2022, by type of advertisement [Graph], IAB Polska, September 5, 2023. [Online]. Available: https://www.statista.com/statistics/1066774/online-ad-expenditure-by-ad-type-poland/