In 2018, Santher - Fáb. de Papel Sta Therezinha S/ A was the company with the highest brand penetration in the toilet paper segment in Brazil. Nearly 41 percent of households in the country purchased toilet paper of the brand Personal, marketed by this company. Mili S/A ranked second, with a share of 38.4 percent.
The toilet paper market revenue in Brazil amounted to nearly three billion U.S dollars in 2018.
Toilet paper companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Toilet paper companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toilet paper companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Toilet paper companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Toilet Paper Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Toilet paper companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/ (last visited December 22, 2024)
Toilet paper companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066748/toilet-paper-companies-penetration-rate-brazil/
