In 2018, Kimberly-Clark Brasil Ind. Com. de Prod. Hig. Ltda. was the company with the highest brand penetration in the disposable diapers segment in Brazil. Diapers of brands such as Huggies, marketed by the company, were purchased by 13 percent of households in the country. Procter & Gamble, responsible for the Pampers brand, had a share of 9.6 percent that year.
Disposable diaper companies with the highest brand penetration rate in Brazil in 2018
Penetration rate is defined as the percentage of households who have purchased a brand corresponding to the company during the previous year. Each company is classified by the sum of all brands in their portfolio under the surveyed category.
Each percentage point represents 560 thousand Brazilian households. Only cities with more than ten thousand inhabitants were surveyed (with the exception of the North region, when only cities with more than 200 thousand inhabitants were surveyed).
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Associação Brasileira de Supermercados. (October 30, 2019). Disposable diaper companies with the highest brand penetration rate in Brazil in 2018 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Disposable diaper companies with the highest brand penetration rate in Brazil in 2018." Chart. October 30, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. (2019). Disposable diaper companies with the highest brand penetration rate in Brazil in 2018. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados. "Disposable Diaper Companies with The Highest Brand Penetration Rate in Brazil in 2018." Statista, Statista Inc., 30 Oct 2019, https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/
Associação Brasileira de Supermercados, Disposable diaper companies with the highest brand penetration rate in Brazil in 2018 Statista, https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/ (last visited December 21, 2024)
Disposable diaper companies with the highest brand penetration rate in Brazil in 2018 [Graph], Associação Brasileira de Supermercados, October 30, 2019. [Online]. Available: https://www.statista.com/statistics/1066742/disposable-diaper-companies-penetration-rate-brazil/
