Over the 2019 holiday season, shoppers across Europe were expecting to utilize mobile apps while doing their holiday shopping, according to a consumer research published by Salesforce. The share of respondents who planned to shop via mobile apps varied between 46 percent in Germany and 69 percent in Italy. Of those surveyed for those study, 53 percent of consumers in Nordic countries expected to purchase holiday items on mobile shopping apps.
Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country
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Salesforce Research. (May 10, 2019). Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/
Salesforce Research. "Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country." Chart. May 10, 2019. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/
Salesforce Research. (2019). Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/
Salesforce Research. "Share of Consumers Planning to Make Purchases through Mobile Shopping Apps during Holiday Season in Europe in 2019, by Country." Statista, Statista Inc., 10 May 2019, https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/
Salesforce Research, Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country Statista, https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/ (last visited December 23, 2024)
Share of consumers planning to make purchases through mobile shopping apps during holiday season in Europe in 2019, by country [Graph], Salesforce Research, May 10, 2019. [Online]. Available: https://www.statista.com/statistics/1066732/consumer-expectations-to-shop-with-apps-holiday-season-europe/
